Russian-speaking tour guide’s language mastery: mastering foreign language for quality service assurance
Home / Archives / Vol 2 No 2 (2018): December 2018 / Articles Russian-speaking tour guide’s language mastery: mastering foreign language for quality service assurance Gede Ginaya Jurusan Pariwisata, Politeknik Negeri Bali, Indonesia I Wayan Jendra Jurusan Pariwisata, Politeknik Negeri Bali, Indonesia Ida Zuraidah Fakultas Ilmu Budaya, Universitas Udayana, Indonesia I Ketut Sadia Jurusan Pariwisata, Politeknik Negeri Bali, Indonesia DOI: http://dx.doi.org/10.31940/jasl.v2i2.1079 Abstract A professional tour guide is regarded as a front-liner of the tourism and the ambassador of his/her country. Therefore, the performance of a tour guide is very important as a quality assurance of services in order to fulfil the tourists’ satisfaction. This study aims at investigating the mastery level of the tour guide’s Russian language related to the quality assurance of uniform services in meeting the tourists’ satisfaction. By ap...