Language phenomena of tourism enterprises in Bali
Home / Archives / Vol 2 No 2 (2018): December 2018 / Articles Language phenomena of tourism enterprises in Bali Sang Ayu Putu Eny Parwati Balai Bahasa Bali, Jalan Trengguli I No. 34, Tembau, Denpasar, Bali, Indonesia DOI: http://dx.doi.org/10.31940/jasl.v2i2.1055 Abstract Heterogeneous regions create various linguistic phenomena, such as bilingualism, prioritizing high-achieving languages, decreasing loyalty to a language, and so on. Speakers who are loyal in various ways will maintain their language. The loyal attitude of language speakers depends on the authority of the language so that speakers are required to use the language positively, not least by the tourism service entrepreneurs in Bali. The phenomena of prioritizing the use of foreign languages in the international world of tourism cannot be avoided. However, loyal and positive attitudes toward Indonesian have been shown by most entrepreneurs in Bali, repre...